Calling a Spade a Spade

Aaj Kal (Now a days) How difficult it is o call a spade a spade? Being open and honest is a good quality in the history and even in books. Can we manage to be display absolute frankness in our day to day life?   The obvious answer is “No”. Being too frank is foolishness.…

A small hole in the boat

You are travelling in a boat and you have noticed a small hole in the boat. How do you react? Even a small hole in the boat creates panic in the crowd travelling in the boat. Some people are too busy and blindfolded with other activities to even notice the small hole. Sometimes the hole…

Oh My God!, sell the story first

Many of us watch movies. Right!  We like some genres of movie much. Do you think movies are only for entertainment? Don’t they have any impact on the society or individual? Some movies even teach us how to do business and implementation of strategies in the market. ‘Oh My God‘ film falls in this category. Let’s see how!   Paresh…

Perfection – A friend of Complexity

Majority of us want to be perfect.Perfection helps us improve the performance and eliminate waste. What’s the cost of this perfection? All of us want the life simplified. Too much simplification may not add much value to us. What’s the optimum level of simplification? Let’s take a hypothetical situation. A 10 meter line is drawn and you…

How can we onboard a fast-moving train?

Is it possible to onboard a fast-moving train? Everyone agrees it’s a Herculean task. It may be a little easier for exceptional dudes like Tom Cruise, James Bond and superheroes  like Spider man,Superman etc. If at all it is a must for us to onboard the train. How can we do so? One way is to…

Marketing in “The Kabali Way”

Movie promotion of the Super Star Rajinikanth’s movie , Kabali ,  has reached great heights when AirAsia has become the official Airlines partner to have Rajinikanth‘s images on its aircraft and to arrange a special flight from Bangalore to Chennai to carry guests to watch the first show of the movie. Innovative ways of movie promotion ,…